Table of content
Branding
Branding is at the core of any successful business. In this section, you will discover a variety of branding projects where I have developed unique visual identities that resonate with target audiences. My process begins with understanding the client’s mission, values, and market positioning. From there, I create comprehensive brand strategies that include logo design, color schemes, typography, and brand guidelines. Each project is a testament to my ability to create cohesive and memorable brand identities that not only stand out but also communicate the essence of the business effectively.
Logo creation
A logo is the foundation of a brand’s visual identity. It is often the first interaction people have with a business, making it essential for it to be memorable, versatile, and reflective of the brand’s values. The following logos showcase my approach to creating distinctive visual marks that balance strategy, aesthetics, and functionality.
Wine company
High-End jewelery brand
Real Estate website
Pop music soloist
Rock, R&B music band
Psychedelic-Pop music band
Office Branding
Office branding shapes company culture and extends the brand beyond digital and print. Below are workplace branding projects from Mexico, Canada, the U.S., and Brazil—ranging from wall graphics and environmental design to meeting signage and branded assets. Each project balances brand consistency with the unique culture of its office to inspire employees and impress visitors.
Company assets
Beyond external branding, it’s key as the head of a creative role to ensure brand consistency internally by creating cohesive branded assets for employee and corporate use. I believe a strong brand should not only resonate externally with clients and audiences, but also be fully integrated within the organization itself. From presentation templates, email signatures, and internal newsletters to customizable employee resources to ensure a unified visual identity across all touch-points. These efforts help reinforce the company’s brand culture internally, elevate the professionalism of communications, streamline internal processes, and ultimately create a stronger, more recognizable brand both internally and externally.
Marketing Hub, Shear Point website
Job Of The Day Ad, Microsoft PowerPoint Template
Consultant Bio, Microsoft Word Template
One Pager, Microsoft PowerPoint Template
Newsletter, Microsoft Outlook Template
Editorial Design
Strong layouts have the power to transform information into engaging visual experiences. In this section, you will find a range of projects focused on presenting complex content in a clear, visually compelling, and easy-to-navigate way. From salary guides and reports to presentations and marketing collateral, my approach combines strong typography, thoughtful composition, and clear data visualization to ensure content is both impactful and easy to digest. I believe successful layouts should not only communicate information effectively, but also create a memorable visual experience that strengthens the overall brand identity.
Salary Guide
The Salary Guide and Hiring Trends is Hays’ biggest yearly report, giving key salary benchmarks and hiring patterns across industries. It offers clear salary tables and trend data to help employers and job seekers make smart decisions.
For every editorial project I create striking, consistent designs and strong visuals so people want to read and keep turning pages—each spread feels like a fresh visual world.
Social Media Asset
Email Animated Banner
LikedIn Cover Banner
Teams Background Banners
Wine Industry
During my time working in the wine industry, I developed a variety of editorial pieces that balanced strong visual storytelling with highly functional layouts. From annual catalogs created in collaboration with vendors and international wine brands to sales materials such as Rincón Castellano price lists used by sales representatives and restaurants, each project required careful attention to hierarchy, readability, and composition. Working with large amounts of information and extensive product lists taught me the importance of typography hierarchy, image positioning, and spacing to guide the reader naturally through the content. These projects not only needed to feel visually elevated and aligned with the premium nature of the wine industry, but also had to remain practical, easy to navigate, and efficient for day-to-day commercial use.
Illustration
Creative visuals have the power to communicate ideas in a more emotional, engaging, and memorable way. In this section, you will find a range of illustrative work developed across branding, editorial, motion graphics, and personal projects. From detailed digital illustrations to conceptual visual assets, my approach focuses on creating visuals that strengthen storytelling and bring personality into each project. I enjoy exploring different styles and techniques to create work that feels expressive, impactful, and visually cohesive within the overall design experience.
Creative Process:
The Hays FY24 Kickoff
This event gathers all employees to celebrate milestones, announce winners, and share KPIs, objectives, and expectations for the fiscal year. I created the event’s visual theme, designing engaging a illustration that could resonate with everyone.
Salnik Art
This is a personal project that combines my love for illustration with the joy of creating unique merchandise. In this section, you will see my illustrations transformed into products such as stickers, magnets, mugs, and tote bags. Each item is designed with care and creativity, making everyday objects into pieces of art. Through Salnik Art, I aim to bring a bit of whimsy and beauty into people’s lives, offering products that are both functional and visually delightful. This project represents my entrepreneurial spirit and my dedication to spreading joy through art.
A Few Illustrations:
Illustrative Book Poster
“Como se salvo Wang-Fo book”
01. Initial drawing
03. Digitalized illustration
02. Second round drawing
Mood-board:
Merchandise:
Mugs:
Tote Bags:
Stickers:
04. Screen Prining
Exploration:
Pins:
Motion Graphics.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution, sparking fresh ideas and meaningful work. Explore more of my video projects and discover the stories I bring to life.
Dynamic visuals have the power to transform information into engaging and memorable experiences. In this section, you will find a variety of motion graphic projects created to elevate brand messaging and strengthen visual communication across digital platforms. My work includes promotional videos, social media animations, explainer content, and campaign assets that combine storytelling, movement, and design. I focus on creating animations that are visually impactful, easy to digest, and aligned with each brand’s identity, ensuring every piece captures attention while effectively communicating its message.
International Womens Day Video:
Pandemic ”Stay at Home” Video:
Salary Guide Promotional Videos:
Short Videos:
Ready to Start Something Bold?
Send a quick note—let’s turn that half-baked idea into pixel-perfect reality.