Get to know me…
Creative, passionate, and strategic, with +8 years of experience leading projects across branding, motion graphics, and illustration. I specialize in delivering high-impact, on-brand visual communications that engage diverse audiences across the Americas region.
I manage the end-to-end creation of digital and print assets, thought leadership white papers and rich media advertising to video, social media, and infographics, ensuring every piece aligns with yout brand identity and business goals. As a brand guardian, I drive creative excellence and innovation while maintaining consistency across global markets.
Passionate about storytelling through design, using my keen eye for detail, strategic thinking, and love for illustration to bring brands to life in a visually compelling way. I believe that brand consistency, creativity, and visual impact are key to building strong connections with audiences.
Constantly seeking to evolve and improve, I thrive in fast-paced environments where innovation and collaboration are valued. I look forward to connecting with like-minded professionals and contributing to projects that push creative boundaries and elevate brand experiences.
Information
Located in: Mexico City
Contact: nicolemaryannehansen@gmail.com
High School: Centro de Estudios Lomas
Collage: CENTRO de Diseño, Cine y Televisión
Languages
Spanish:
English:
Programs
Work experience
PUBLICIS
Design Internship
June 2015 - July 2015
One of the world’s largest marketing and communication. My first job as a graphic designer. I worked on projects such as the redesign of Hot Nuts packaging and collaborated on the “JOY” campaign for Johnny Walker.
MARQAS
Jr. Graphic Designer
August 2019 - October 2019
A leading consultancy specializing in brand strategy, design, and management. Branding strategy for different brands: concept development for visual identity, sketching for identity, development of visual systems, and creation of communication materials.
LA CASTELLANA
Art Direction and Creative Communication
April 2020 - July 2022
A Mexican company that has provided the finest wines, spirits, and gourmet products since 1936, importing and distributing the most prestigious brands in the world. Social media management. Design of catalogs and print materials. Corporate level identity development (visual territory, logos, visual identity, digital media, physical and digital stationery). Design of brand books and wine labels. 360º strategies for advertising campaigns. Leadership in launch projects (new stores, new brands, and new images). Coordination of logistics for internal events. Leadership of the Press Kit (a visual statement of the most relevant brand information).
IMAGINA CINEMA
Jr. Graphic Designer
May 2017 - January 2018
A passionate production house that brings imagination to life. During my time at Imagina Cinema, I developed the logo for Cinegramática, conceptualized it, and created visual content for their social media platforms. I also assisted with web design for the brand.
BRANDIA
Jr. Visual Communicator
October 2019 - March 2020
A creative marketing and design studio specialized in creating brands that transcend. Conceptualization for identity development. Brand naming. Logo creation. Development of communication systems. Creation of brand manuals and visual territories.
HAYS
Brand and Creative Senior Specialist
August 2022 - Ongoing
Leaders in specialized recruitment and workforce solutions, offering advisory services such as learning and skills development, career transitions, and employer brand positioning. Management in creative projects, such as rebranding. Design for flyers, reports, social media artwork, website banners, promotional materials, Share Point pages, and internal communication materials. Development of the various guides from start to end, including visual concept, visual guidelines, data compilation from surveys, digital-focused design, and promotional materials for all channels.
PROJECTS
As a graphic designer, I have independently worked on a wide range of creative projects. I specialize in crafting custom illustrations that I thoughtfully convert into appealing merchandise. I’ve also completed various freelance logo designs, catalog and editorial layouts, brand identity systems, and event stationery. My ability to blend artistic vision with practical design skills consistently enables me to produce distinctive, market-ready products.